This is the Saloni brand. It is a logo, meaning it is a graphic representation that only uses typographic elements.
Our brand was designed ad hoc, so there is no other brand that uses our same typography, making us unique and recognisable.
This is the Saloni isotype. An isotype is the symbolic or iconic part of a brand, which is recognisable without any accompanying text.
The brand has four secondary versions, which will be used as needed in specific cases. These versions are obtained by arranging a maximum of three elements in different combinations. These three elements are the logo, the isotype and the year the company was founded.
Finally, rounding out our logo is our colour, rebaptised Affaire Red, which perfectly reflects the values we want to convey to our customers.